My strategy doesn’t apply to my personal account. Here’s why:

People don’t want to be advertised to.

Some people know me from theatre.
Some from social media.
Some from a random Reel that found its way onto their feed at just the right time.

The biggest mistake organizations make is misunderstanding what social media actually is.

“Heyyyy smm bestie!” turned into the best career move I could make.

Careers are rarely built in big, sweeping moves. More often, they’re built through small decisions that don’t feel significant at the time.