My strategy doesn’t apply to my personal account. Here’s why:

Hi, Barbie!

People don’t want to be advertised to.

Some people know me from theatre.
Some from social media.
Some from a random Reel that found its way onto their feed at just the right time.

And if you ever find yourself watching a TikTok and thinking, “that looks simple,” just know…there was probably a dress rehearsal.

The biggest mistake organizations make is misunderstanding what social media actually is.

“Heyyyy smm bestie!” turned into the best career move I could make.

Careers are rarely built in big, sweeping moves. More often, they’re built through small decisions that don’t feel significant at the time.